Executive Development Programme in Digital Marketing: Motion
-- ViewingNowThe Executive Development Programme in Digital Marketing: Motion certificate course is a comprehensive program designed to meet the growing industry demand for digital marketing experts. This course emphasizes the importance of data-driven decision making and addresses critical areas of digital marketing, including search engine optimization, pay-per-click advertising, social media marketing, content marketing, and analytics.
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โข Digital Marketing Fundamentals: Understanding the digital marketing landscape, channels, and strategies.
โข Search Engine Optimization (SEO): Learning SEO best practices, keyword research, and on-page optimization.
โข Pay-Per-Click (PPC) Advertising: Creating and managing effective PPC campaigns on platforms like Google Ads and Bing Ads.
โข Social Media Marketing: Utilizing social media platforms for brand awareness, engagement, and lead generation.
โข Content Marketing: Developing a content strategy, creating compelling content, and measuring its impact.
โข Email Marketing: Building an email list, crafting engaging emails, and analyzing campaign performance.
โข Web Analytics: Tracking and analyzing website traffic, user behavior, and campaign performance using tools like Google Analytics.
โข User Experience (UX) Design: Improving website usability, accessibility, and conversion rates through UX best practices.
โข Digital Marketing Trends: Staying updated on the latest digital marketing trends and innovations.
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