Executive Development Programme in Marketing Analytics & Team Leadership
-- ViewingNowThe Executive Development Programme in Marketing Analytics & Team Leadership is a certificate course that holds immense importance in today's data-driven world. With the rapid increase in digitalization, businesses are generating an unprecedented amount of data, creating a high demand for professionals who can analyze this data and make informed marketing decisions.
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โข Introduction to Marketing Analytics: Understanding the fundamentals of marketing analytics, data-driven decision making, and key performance indicators (KPIs).
โข Data Analysis Tools: Hands-on training with popular data analysis tools such as R, Python, and Tableau.
โข Market Research Methods: Techniques for gathering and analyzing market data, including surveys, focus groups, and secondary research.
โข Customer Segmentation & Profiling: Methods for segmenting and understanding customer groups, including demographic, psychographic, and behavioral segmentation.
โข Predictive Analytics in Marketing: Introduction to predictive modeling techniques, including regression analysis, decision trees, and neural networks, and their applications in marketing.
โข Marketing Attribution & Mix Modeling: Techniques for measuring the impact of marketing efforts across channels and attributing success to specific tactics.
โข Leadership & Team Management: Best practices for building, managing, and leading high-performing marketing analytics teams.
โข Strategic Thinking & Decision Making: Developing strategic thinking skills, making data-driven decisions, and aligning marketing analytics efforts with overall business goals.
โข Communication & Visualization: Techniques for effectively communicating marketing analytics insights to stakeholders, including data visualization and storytelling.
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