Executive Development Programme in Marketing Analytics & Public Speaking
-- ViewingNowThe Executive Development Programme in Marketing Analytics & Public Speaking is a certificate course designed to empower professionals with the latest marketing analytics tools and public speaking skills. This programme is crucial in today's data-driven world, where businesses demand experts who can interpret complex data and communicate insights effectively.
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โข Marketing Analytics Foundation: Understanding the basics of marketing analytics, data-driven decision making, and key performance indicators (KPIs).
โข Data Analysis Tools: Hands-on training with popular data analysis tools such as Excel, Tableau, and R for marketing analytics.
โข Predictive Analytics: Introduction to predictive modeling techniques, including regression analysis, decision trees, and clustering.
โข Customer Segmentation & Profiling: Identifying and understanding target customer segments, creating customer personas, and analyzing customer behavior.
โข Marketing Mix Modeling: Quantifying the impact of marketing efforts on sales and revenue using marketing mix modeling techniques.
โข Web & Social Media Analytics: Measuring and optimizing digital marketing performance with web analytics tools and social media analytics.
โข Data Visualization & Storytelling: Presenting data insights effectively through data visualization and compelling storytelling.
โข Public Speaking Foundations: Building essential public speaking skills, including voice modulation, body language, and audience engagement.
โข Advanced Public Speaking Techniques: Mastering impromptu speaking, handling Q&A sessions, and delivering impactful presentations.
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