Executive Development Programme in Sales: SEO Essentials
-- ViewingNowThe Executive Development Programme in Sales: SEO Essentials certificate course is a comprehensive program designed to meet the growing industry demand for sales professionals with Search Engine Optimization (SEO) skills. This course emphasizes the importance of SEO in driving online visibility, generating leads, and increasing sales, making it essential for modern sales professionals.
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โข SEO Fundamentals: Understanding the basics of search engine optimization, including how search engines work, the importance of keywords, and on-page optimization techniques.
โข Keyword Research: Learning how to conduct effective keyword research to identify relevant and high-traffic keywords for sales efforts.
โข On-page Optimization: Techniques to optimize website content, meta tags, and internal linking structure for improved search engine rankings.
โข Technical SEO: Understanding the technical aspects of SEO, including website architecture, mobile optimization, and site speed.
โข Link Building: Learning how to build high-quality backlinks to improve search engine rankings and drive traffic to the sales site.
โข Local SEO: Strategies for optimizing local search results to increase visibility for sales efforts in specific geographic areas.
โข Analytics and Reporting: Techniques for tracking and analyzing SEO performance, including key metrics and reporting tools.
โข SEO for E-commerce: Best practices for optimizing e-commerce sites for search engines to increase sales and revenue.
โข SEO Strategy: Developing a comprehensive SEO strategy that aligns with sales goals and objectives.
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