Professional Certificate in Certified Marketing Analyst Prep
-- ViewingNowThe Professional Certificate in Certified Marketing Analyst Prep is a comprehensive course designed to equip learners with essential marketing analysis skills. In today's data-driven world, marketing analysts play a critical role in helping organizations make informed decisions that drive growth and success.
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โข Marketing Analytics Fundamentals: Understanding the basics of marketing analytics, data-driven decision making, and key performance indicators (KPIs).
โข Data Analysis Tools: Familiarity with tools such as Excel, SQL, R, Python, and data visualization software like Tableau or PowerBI.
โข Segmentation, Targeting, and Positioning: Techniques for customer segmentation, target market selection, and product/service positioning.
โข Market Research Methods: Quantitative and qualitative research methods, surveys, focus groups, and experimental design.
โข Digital Analytics: Web analytics, social media analytics, mobile analytics, and attribution modeling.
โข Predictive Analytics: Regression analysis, decision trees, clustering, and time series forecasting.
โข Experimentation and Testing: A/B testing, multivariate testing, and experimental design for marketing campaigns.
โข Marketing Attribution: Multi-touch attribution, cross-channel attribution, and marketing mix modeling.
โข Data Storytelling and Communication: Presenting data insights, persuasive communication, and data visualization best practices.
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