Executive Development Programme Live Video & Marketing for the Modern Age
-- ViewingNowThe Executive Development Programme Live Video & Marketing for the Modern Age certificate course is a vital program designed to meet the growing industry demand for modern marketing strategies. This course emphasizes the importance of live video in today's digital marketing landscape, providing learners with the essential skills to excel in their careers.
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โข Video Production Fundamentals: Understanding the basics of video production, including equipment, lighting, sound, and editing.
โข Live Video Streaming Technologies: Exploring various live video streaming platforms and technologies, and learning how to use them effectively for marketing.
โข Content Strategy for Live Video: Developing a content strategy that aligns with business goals, and learning how to create engaging and informative live videos.
โข Audience Engagement and Interaction: Techniques for engaging with the audience during live videos, including Q&A sessions, polls, and interactive features.
โข Video Marketing Analytics: Measuring the success of live video marketing campaigns, and analyzing data to improve future performance.
โข Social Media Integration: Integrating live video into social media marketing campaigns, and leveraging social media to promote live videos.
โข Video SEO and Discoverability: Optimizing live videos for search engines and discoverability, and learning how to increase video views and engagement.
โข Video Accessibility and Inclusivity: Ensuring live videos are accessible to all viewers, including those with disabilities, and creating an inclusive video marketing strategy.
โข Video Branding and Storytelling: Developing a unique video brand and storytelling style, and learning how to use video to build brand awareness and loyalty.
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