Professional Certificate in Urban Identity & Brand Strategy
-- ViewingNowThe Professional Certificate in Urban Identity & Brand Strategy is a comprehensive course designed to empower learners with the essential skills to shape and promote urban identities. This program is critical in today's world, where cities are competing to attract businesses, tourists, and talent.
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โข Unit 1: Introduction to Urban Identity & Brand Strategy
โข Unit 2: Historical Context of City Branding
โข Unit 3: The Role of Urban Identity in City Branding
โข Unit 4: Stakeholder Engagement in Urban Identity Development
โข Unit 5: SWOT Analysis for Urban Identity Assessment
โข Unit 6: Place Branding: Creating Distinctive Urban Identities
โข Unit 7: Leveraging Cultural Assets in Urban Branding
โข Unit 8: Crafting Effective Urban Branding Strategies
โข Unit 9: Implementing and Measuring Urban Branding Campaigns
โข Unit 10: Future Trends in Urban Identity & Brand Strategy
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