Executive Development Programme in Image Licensing and Brand Licensing
-- ViewingNowThe Executive Development Programme in Image & Brand Licensing is a comprehensive certificate course, crucial for professionals seeking expertise in this dynamic industry. With the ever-increasing demand for brand licensing, this programme equips learners with essential skills to leverage opportunities and drive business growth.
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โข Introduction to Image and Brand Licensing
โข Understanding Intellectual Property Rights
โข The Legal Aspects of Licensing Agreements
โข Types of Licensing: Retail, Corporate, and Digital
โข Best Practices for Image Selection and Acquisition
โข Valuation of Intellectual Property Assets
โข Sales and Marketing Strategies for Licensing Programs
โข Financial Management and Royalties in Licensing Deals
โข Case Studies: Successful Image and Brand Licensing Examples
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