Executive Development Programme in Post-Season Brand Leadership
-- ViewingNowThe Executive Development Programme in Post-Season Brand Leadership is a certificate course designed to empower professionals in the dynamic world of brand management. This program emphasizes the importance of strategic decision-making and leadership in the post-season phase, a critical period for brands seeking to maintain their competitive edge.
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โข Brand Strategy & Management: Understanding the fundamental concepts and best practices in brand strategy and management, including brand positioning, differentiation, and messaging.
โข Post-Season Brand Leadership: Exploring the unique challenges and opportunities of leading a brand in the post-season, including managing expectations, navigating changing market dynamics, and maintaining brand relevance.
โข Stakeholder Engagement: Developing skills in engaging and influencing key stakeholders, including media, sponsors, and fans, to drive positive brand perceptions and outcomes.
โข Brand Storytelling: Mastering the art of storytelling to create emotional connections with audiences, build brand loyalty, and drive business results.
โข Data-Driven Decision Making: Utilizing data and analytics to inform brand strategy and decision making, including measuring brand performance, identifying trends, and tracking ROI.
โข Crisis Management: Preparing for and managing brand crises, including developing crisis communication plans, mitigating reputational risk, and restoring brand trust.
โข Brand Innovation: Staying ahead of the curve by exploring new branding trends, technologies, and strategies to drive growth and stay competitive.
โข Brand Architecture & Portfolio Management: Understanding the role of brand architecture and portfolio management in building and managing a successful brand, including sub-brands, endorsed brands, and brand extensions.
โข Cross-Functional Collaboration: Building effective cross-functional partnerships to align brand strategy with business objectives and drive results across the organization.
Note: The above list is for illustrative purposes only and can be tailored to the specific needs and goals of the Executive Development Programme.
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