Executive Development Programme in LinkedIn Metrics & Analytics
-- ViewingNowThe Executive Development Programme in LinkedIn Metrics & Analytics is a certificate course designed to empower professionals with the essential skills needed to excel in the digital marketing landscape. This program emphasizes the importance of data-driven decision making and offers insights into leveraging LinkedIn's powerful analytics tools to optimize B2B marketing strategies.
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โข LinkedIn Metrics Overview: Understanding key LinkedIn metrics and analytics, including engagement rates, follower demographics, and post performance.
โข Creating a LinkedIn Content Strategy: Developing a data-driven content strategy for LinkedIn, including defining target audiences, content pillars, and posting schedules.
โข Analyzing LinkedIn Company Page Performance: Measuring the success of LinkedIn Company pages, including follower growth, post reach, and click-through rates.
โข LinkedIn Employee Advocacy Analytics: Tracking the impact of employee advocacy on LinkedIn, including engagement metrics and reach of employee-shared content.
โข LinkedIn Advertising Analytics: Analyzing the performance of LinkedIn sponsored content, sponsored InMail, and text ads, including click-through rates, conversion rates, and cost per lead.
โข LinkedIn Lead Generation Analytics: Tracking the success of LinkedIn lead generation forms and lead gen campaigns, including conversion rates and cost per lead.
โข LinkedIn Data Visualization: Using data visualization tools to present LinkedIn metrics and analytics in a clear and compelling way.
โข LinkedIn Data-Driven Decision Making: Using LinkedIn metrics and analytics to inform business decisions and optimize LinkedIn marketing efforts.
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