Certificate in Retail Market Segmentation & Targeting
-- ViewingNowThe Certificate in Retail Market Segmentation & Targeting is a comprehensive course designed to enhance your ability to understand and cater to diverse consumer groups. This program emphasizes the importance of identifying and targeting specific market segments, enabling you to create effective retail strategies that drive sales and growth.
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โข Introduction to Market Segmentation
โข Understanding Consumer Behavior
โข Demographic, Psychographic, and Behavioral Segmentation
โข Geographic Segmentation and its Importance
โข Benefits and Challenges of Market Segmentation
โข Target Market Selection and Strategies
โข Measuring Effectiveness of Targeting Strategies
โข Positioning and its Role in Retail Marketing
โข Case Studies on Retail Market Segmentation & Targeting
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