Executive Development Programme in Celebrity Crisis Communication: Developing a Social Media Strategy
-- ViewingNowThe Executive Development Programme in Celebrity Crisis Communication is a certificate course that offers a comprehensive education in managing crises for public figures through social media strategy. With the rise of social media, celebrities are increasingly vulnerable to public backlash, and the demand for professionals who can mitigate these crises has never been higher.
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Understanding Celebrity Crisis Communication: This unit will cover the basics of celebrity crisis communication and its importance in maintaining a positive public image.
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Social Media Strategy Development: This unit will cover the process of developing a social media strategy, including setting goals, identifying target audiences, and selecting social media platforms.
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Crisis Management on Social Media: This unit will focus on best practices for managing a crisis on social media, including monitoring and responding to negative comments and messages.
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Engaging with Stakeholders on Social Media: This unit will cover how to effectively engage with various stakeholders, such as fans, media, and brand partners, on social media.
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Measurement and Evaluation of Social Media Strategy: This unit will cover how to measure and evaluate the success of a social media strategy, including metrics to track and tools to use.
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Case Studies in Celebrity Crisis Communication: This unit will examine real-world examples of celebrity crisis communication, including successes and failures, to provide practical insights.
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Legal and Ethical Considerations in Celebrity Crisis Communication: This unit will cover legal and ethical considerations when managing a crisis on social media for celebrities.
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Building a Crisis Communication Team: This unit will cover the importance of building a crisis communication team and the roles and responsibilities of team members.
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Crisis Preparedness and Planning: This unit will focus on the importance of being prepared for a crisis and will provide guidance on creating a crisis communication plan.
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Long-term Reputation Management: This unit will cover how to manage and rebuild a celebrity's reputation in the long-term after a crisis.
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