Executive Development Programme in PR: Building Influence
-- ViewingNowThe Executive Development Programme in PR: Building Influence is a certificate course designed to empower professionals with strategic communication and leadership skills. In the current dynamic business environment, there is an increasing demand for PR experts who can build and maintain a positive image for their organization.
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โข Principles of Public Relations: Understanding the fundamental concepts, theories, and practices of PR, including its role in organizational communication and reputation management.
โข Stakeholder Management: Identifying key stakeholders, analyzing their needs and expectations, and developing strategies to engage and build relationships with them.
โข Media Relations: Building and maintaining positive relationships with media representatives, crafting compelling stories and messages, and handling media inquiries and interviews.
โข Crisis Communication: Developing and implementing crisis communication plans, managing stakeholder expectations, and restoring organizational reputation after a crisis.
โข Digital PR: Leveraging social media, content marketing, and online reputation management to build brand awareness, engage with stakeholders, and monitor online conversations.
โข Measurement and Evaluation: Setting PR goals and objectives, measuring and evaluating PR outcomes, and using data to inform PR strategy and tactics.
โข Ethics in PR: Understanding the ethical principles and guidelines that govern PR practice, and applying them in decision-making and communication.
โข Leadership Communication: Developing leadership presence, communicating effectively with employees, and building a strong organizational culture.
โข Cross-Cultural Communication: Understanding cultural differences and similarities, and adapting PR strategies and tactics to diverse audiences and contexts.
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