Professional Certificate in Internal Comms for Digital Workplaces
-- ViewingNowThe Professional Certificate in Internal Comms for Digital Workplaces is a comprehensive course designed to meet the growing demand for effective internal communication in today's digital world. This course emphasizes the importance of creating engaging and interactive communication strategies that foster collaboration and boost employee engagement.
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Here are the essential units for a Professional Certificate in Internal Comms for Digital Workplaces:
• The Fundamentals of Internal Communications in Digital Workplaces: This unit will cover the basics of internal communications in digital workplaces, including the role of internal comms, the benefits of effective internal communications, and the challenges of communicating in a digital environment.
• Digital Communication Channels and Tools: This unit will explore the various digital communication channels and tools available to internal comms professionals, including email, instant messaging, social media, intranets, and collaboration platforms.
• Developing an Internal Communications Strategy: This unit will cover the process of developing an effective internal communications strategy, including conducting a communications audit, setting goals and objectives, identifying target audiences, and selecting appropriate communication channels and tactics.
• Measuring the Impact of Internal Communications: This unit will focus on the importance of measuring the impact of internal communications efforts, including the development of metrics and key performance indicators (KPIs), data analysis, and reporting.
• Internal Communications in a Crisis: This unit will address the unique challenges of communicating during a crisis, including the development of crisis communication plans, the importance of transparency and honesty, and the role of internal comms in managing employee anxiety and fear.
• Internal Communications and Employee Engagement: This unit will explore the relationship between internal communications and employee engagement, including the importance of two-way communication, the role of internal comms in fostering a positive company culture, and the use of employee feedback to inform internal comms strategies.
• Internal Communications and Change Management: This unit will cover the role of internal communications in managing change within an organization, including the development of change communication plans, the importance of clear and consistent messaging, and the use of internal comms to build support for change initiatives.
• Internal Communications and Diversity, Equity, and Inclusion
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