Global Certificate in Digital Festival Marketing and Analytics
-- ViewingNowThe Global Certificate in Digital Festival Marketing and Analytics is a comprehensive course that equips learners with essential skills for success in the rapidly evolving digital marketing landscape. This course focuses on digital festival marketing, a cutting-edge field that combines creativity, technology, and data analytics to deliver engaging and measurable experiences for audiences worldwide.
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GBP £ 140
GBP £ 202
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โข Digital Festival Marketing Fundamentals: Introduction to digital festival marketing, its importance, and key concepts. โข Social Media Marketing: Utilizing social media platforms for festival promotion, best practices, and strategies. โข Email Marketing for Festivals: Building and managing email campaigns, segmentation, and automation. โข Search Engine Optimization (SEO): Optimizing festival websites for search engines, keyword research, and on-page optimization. โข Paid Advertising: Overview of paid advertising options, budgeting, and targeting for festival marketing. โข Content Marketing: Creating and distributing valuable content to attract and engage festival audiences. โข Data Analytics: Introduction to data analytics, metrics, and tools for measuring festival marketing success. โข Google Analytics for Festivals: Setting up and using Google Analytics to track website traffic and user behavior. โข Social Media Analytics: Monitoring and analyzing social media performance, engagement, and reach. โข Conversion Rate Optimization (CRO): Improving website conversion rates, A/B testing, and user experience (UX) design.
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