Global Certificate in Event Branding and Marketing Strategy
-- ViewingNowThe Global Certificate in Event Branding and Marketing Strategy is a comprehensive course designed to meet the growing industry demand for professionals with a deep understanding of event branding and marketing. This certificate program emphasizes the importance of creating compelling event brands, implementing effective marketing strategies, and leveraging digital tools to maximize event success.
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โข Unit 1: Introduction to Event Branding and Marketing Strategy
โข Unit 2: Understanding Brand Identity and Positioning
โข Unit 3: Event Concept Development and Design
โข Unit 4: Digital Marketing Strategies for Events
โข Unit 5: Sponsorship and Partnership Management
โข Unit 6: Experiential Marketing and Event Activations
โข Unit 7: Metrics and Analytics for Event Success
โข Unit 8: Crisis Management and Contingency Planning for Events
โข Unit 9: Case Studies in Global Event Branding and Marketing
โข Unit 10: Trends and Future Perspectives in Event Branding and Marketing
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