Advanced Certificate in PR Survey Question Development
-- ViewingNowThe Advanced Certificate in PR Survey Question Development course is a vital program for PR professionals seeking to enhance their survey question development skills. In an era where data-driven decision making is crucial, the demand for PR practitioners with advanced survey question development skills has surged.
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โข Advanced PR Survey Design: This unit will cover the fundamental principles of developing effective PR surveys, including question construction, survey layout, and response options.
โข Sampling Techniques in PR Surveys: Students will learn about various sampling methods, such as random sampling, stratified sampling, and cluster sampling, and their application in PR survey research.
โข Question Development for Quantitative PR Surveys: This unit will focus on developing quantitative survey questions, including multiple-choice, rating scale, and Likert scale questions.
โข Question Development for Qualitative PR Surveys: Students will learn about developing open-ended and semi-structured questions for qualitative PR survey research.
โข Validity and Reliability in PR Surveys: This unit will cover the concepts of validity and reliability in PR survey research, including internal and external validity, and test-retest and inter-rater reliability.
โข Ethical Considerations in PR Survey Research: This unit will explore ethical issues in PR survey research, including informed consent, confidentiality, and data protection.
โข PR Survey Data Analysis: Students will learn about analyzing PR survey data, including descriptive and inferential statistics, and data visualization techniques.
โข PR Survey Report Writing: This unit will cover best practices for writing PR survey reports, including presenting data, drawing conclusions, and making recommendations.
โข PR Survey Research Methodologies: Students will learn about various research methodologies used in PR survey research, including experimental, correlational, and survey research.
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