Masterclass Certificate in Churn Analytics for Experts
-- ViewingNowThe Masterclass Certificate in Churn Analytics for Experts is a comprehensive course designed to equip learners with the essential skills to address customer churn, a critical concern for businesses worldwide. With a focus on data-driven decision making, this program delves into the intricacies of churn prediction, prevention, and optimization.
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โข Introduction to Churn Analytics: Defining churn, understanding its impact, key metrics
โข Data Collection and Preparation: Data sources, data cleaning, feature engineering
โข Exploratory Data Analysis (EDA): Visualization techniques, understanding customer behavior
โข Statistical Churn Analysis: Hypothesis testing, survival analysis, retention rate calculations
โข Machine Learning Techniques in Churn Prediction: Model selection, training, evaluation
โข Deep Learning for Churn Analysis: Recurrent neural networks, autoencoders, LSTM models
โข Churn Prevention Strategies: Segmentation, customer lifecycle analysis, intervention strategies
โข Implementing Churn Analytics: Real-world case studies, best practices, project management
โข Continuous Learning and Improvement: Monitoring model performance, experimentation, iteration
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