Global Certificate in Strategic Email Marketing
-- ViewingNowThe Global Certificate in Strategic Email Marketing is a comprehensive course designed to meet the growing industry demand for experts who can leverage email marketing to drive business growth. This certificate course emphasizes the importance of email marketing in today's digital landscape and equips learners with essential skills to create and implement effective email marketing strategies.
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โข Email Marketing Fundamentals: Understanding the basics of email marketing, including its importance, benefits, and key terminology.
โข List Building and Management: Creating and managing a targeted email list, including strategies for list growth and cleaning techniques to maintain high deliverability.
โข Email Design and User Experience: Designing effective and engaging emails that are optimized for various devices and email clients, while maintaining a focus on user experience.
โข Segmentation and Personalization: Strategies for segmenting subscribers and personalizing email content to increase engagement, conversions, and overall campaign performance.
โข Email Automation and Triggers: Implementing automated email campaigns based on subscriber behavior, such as welcome emails, abandoned cart reminders, and post-purchase follow-ups.
โข Email Analytics and Metrics: Understanding and measuring key email marketing metrics, such as open rates, click-through rates, conversion rates, and overall campaign performance.
โข Legal Compliance and Best Practices: Ensuring compliance with email marketing laws, such as CAN-SPAM and GDPR, and following industry best practices to maintain a positive sender reputation.
โข Testing and Optimization: Techniques for A/B testing email campaigns and optimizing subject lines, calls-to-action, and other elements to improve campaign performance.
โข Integration with CRM and Marketing Automation Tools: Integrating email marketing with customer relationship management (CRM) and marketing automation tools to streamline workflows and improve campaign effectiveness.
These units cover the essential concepts and skills required for a comprehensive understanding of strategic email marketing, and will provide students with a solid foundation for implementing effective email campaigns and achieving their marketing goals.
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