Executive Development Programme in Propaganda & Negotiation
-- ViewingNowThe Executive Development Programme in Propaganda & Negotiation is a certificate course designed to empower professionals with critical skills in persuasion and conflict resolution. In an era of information overload, understanding propaganda techniques is vital for effective communication and decision-making.
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โข Propaganda Techniques: An examination of the various propaganda techniques used in communication, including name-calling, transfer, testimonials, and fear-mongering. This unit will cover the history of propaganda, its ethical implications, and its effectiveness in influencing public opinion.
โข Persuasion and Influence: An in-depth exploration of the principles of persuasion and influence, drawing on theories from social psychology, communication studies, and marketing. This unit will cover the psychology of persuasion, the factors that influence decision-making, and the strategies for building influence and credibility.
โข Negotiation Skills: An introduction to the art and science of negotiation, covering the key skills and strategies for effective negotiation. This unit will cover the different types of negotiations, the stages of the negotiation process, and the techniques for building rapport, identifying interests, and finding solutions that satisfy all parties.
โข Cross-Cultural Communication: An exploration of the challenges and opportunities of communicating across cultures, with a focus on the impact of cultural differences on persuasion, influence, and negotiation. This unit will cover the key concepts and frameworks for cross-cultural communication, including cultural dimensions, communication styles, and nonverbal cues.
โข Crisis Communication: An examination of the principles and practices of crisis communication, focusing on how organizations can communicate effectively in times of crisis or emergency. This unit will cover the importance of preparedness, the role of communication in managing crises, and the strategies for communicating with stakeholders, the media, and the public.
โข Political Communication: An exploration of the role of communication in politics, including the strategies used by politicians and political campaigns to persuade and influence voters. This unit will cover the history of political communication, the impact of social media and other new technologies, and the ethical challenges of political communication.
โข Ethical Considerations in Propaganda and Negotiation: A critical examination of the ethical considerations in propaganda and negotiation, including the potential for manipulation, deception, and coercion. This unit will cover the ethical principles
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