Global Certificate in Web Ad Design: Digital Advertising Trends
-- ViewingNowThe Global Certificate in Web Ad Design: Digital Advertising Trends is a comprehensive course that equips learners with essential skills in web-based advertising. This program is crucial in today's digital age, where businesses increasingly rely on online advertising to reach their target audience.
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โข Digital Advertising Fundamentals: Understanding the basics of digital advertising, including display, search, social media, and mobile ads.
โข Web Ad Design Principles: Learning the key principles of effective web ad design, such as visual hierarchy, color theory, and typography.
โข Behavioral Targeting and Retargeting: Exploring the concepts of behavioral targeting and retargeting, and how they can be used to improve ad performance.
โข Programmatic Advertising: Understanding programmatic advertising, including real-time bidding, private marketplaces, and header bidding.
โข Cross-Channel Advertising: Learning how to create and execute cross-channel advertising campaigns that engage consumers across multiple devices and platforms.
โข Data-Driven Advertising: Understanding how to use data to inform ad targeting, creative, and optimization decisions.
โข Video Advertising: Exploring the opportunities and best practices for video advertising, including pre-roll, mid-roll, and out-stream ads.
โข Emerging Ad Formats: Staying up-to-date with the latest ad formats, such as augmented reality, virtual reality, and voice-activated ads.
โข Ad Measurement and Analytics: Learning how to measure and analyze ad performance using metrics such as click-through rates, conversion rates, and return on ad spend.
โข Privacy and Compliance: Understanding the legal and ethical considerations of digital advertising, including data privacy, viewability, and ad fraud.
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