Global Certificate in Marketing Analytics and Emerging Technologies

• Introduction to Marketing Analytics: Understanding the basics of marketing analytics, its importance, and how it can help businesses make data-driven decisions.
• Data Collection and Analysis: Techniques for gathering and analyzing marketing data, including segmentation, targeting, and positioning strategies.
• Marketing Mix Modeling: Examining the impact of various marketing tactics on business performance and optimizing marketing budgets.
• Predictive Analytics and Forecasting: Utilizing statistical models and machine learning algorithms to forecast future marketing trends and customer behavior.
• Social Media Analytics: Measuring the effectiveness of social media campaigns and understanding customer sentiment through social listening and analysis.
• Customer Relationship Management (CRM) Analytics: Analyzing customer data to improve retention, loyalty, and customer lifetime value.
• Marketing Attribution and Lifecycle Analytics: Tracking and measuring the customer journey from initial contact to purchase, and understanding the role of different marketing channels in the conversion process.
• Emerging Technologies in Marketing Analytics: Exploring the latest trends and technologies in marketing analytics, including artificial intelligence, machine learning, and natural language processing.

Note: These units are not ranked in any particular order, and the final list of units and their content may vary depending on the course provider's discretion.