Professional Certificate in Marketing Analytics: Results-Oriented
-- ViewingNowThe Professional Certificate in Marketing Analytics is a results-oriented course that empowers learners with essential skills for career advancement in the marketing industry. This certificate program focuses on data-driven marketing strategies, arming students with the ability to analyze customer behavior, interpret market trends, and make informed, profitable decisions.
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โข Introduction to Marketing Analytics: Understanding the role of data-driven decision making, key concepts and techniques in marketing analytics.
โข Data Management: Data collection, cleaning, and validation techniques for marketing analytics.
โข Statistical Analysis: Descriptive and inferential statistics, probability distributions, and hypothesis testing for marketing data analysis.
โข Market Research: Designing and implementing market research studies, survey methods, and data interpretation.
โข Predictive Modeling: Regression analysis, decision trees, and logistic regression for predicting marketing outcomes.
โข Customer Analytics: Customer segmentation, lifetime value analysis, and churn prediction.
โข Digital Marketing Analytics: Web analytics, social media analytics, and email marketing analytics.
โข Marketing Mix Modeling: Attribution modeling, media mix optimization, and marketing ROI analysis.
โข Data Visualization: Data storytelling, data visualization techniques, and dashboard design for marketing analytics.
โข Ethics and Privacy: Data privacy regulations, ethical considerations, and responsible use of marketing analytics.
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