Executive Development Programme in Digital Marketing Technologies
-- ViewingNowThe Executive Development Programme in Digital Marketing Technologies is a certificate course designed to empower professionals with the latest digital marketing skills. In today's technology-driven world, digital marketing has become an essential part of any business strategy.
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โข Fundamentals of Digital Marketing: Understanding the basics of digital marketing, including search engine optimization (SEO), search engine marketing (SEM), social media marketing, content marketing, and email marketing.
โข Website Development and Optimization: Learning website design principles, user experience (UX) best practices, and website optimization techniques for improved search engine rankings.
โข Social Media Marketing: Exploring different social media platforms, developing social media strategies, and measuring social media performance.
โข Search Engine Marketing (SEM): Understanding paid search advertising, keyword research, and how to create and optimize Google Ads campaigns.
โข Content Marketing: Learning content creation and distribution strategies to attract, engage, and retain customers.
โข Email Marketing: Developing email marketing campaigns, building email lists, and measuring email marketing performance.
โข Data Analytics and Reporting: Analyzing website and marketing data, creating data visualizations, and reporting on marketing performance.
โข Digital Marketing Trends and Innovations: Staying up-to-date with the latest digital marketing trends, technologies, and best practices.
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