Executive Development Programme in Building an Advertising Agency
-- ViewingNowThe Executive Development Programme in Building an Advertising Agency is a certificate course designed to empower professionals with crucial skills for success in the advertising industry. This program highlights the importance of strategic planning, financial management, and creative leadership in building and managing a thriving advertising agency.
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GBP £ 140
GBP £ 202
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โข Agency Strategy and Positioning: Understanding the advertising agency's role, target market, and unique selling proposition.
โข Client Management: Building and maintaining effective relationships with clients, understanding their needs and expectations, and delivering exceptional service.
โข Creative Development: Developing creative concepts, copywriting, art direction, and production management for advertising campaigns.
โข Media Planning and Buying: Identifying and selecting appropriate media channels, negotiating media rates, and ensuring the effective delivery of advertising campaigns.
โข Financial Management: Building and managing an advertising agency's budget, forecasting revenue and expenses, and optimizing financial performance.
โข Project Management: Planning, executing, and delivering advertising projects on time, within budget, and to a high standard.
โข Human Resources Management: Recruiting, training, and managing a team of advertising professionals, fostering a positive and productive work culture.
โข New Business Development: Identifying and pursuing new business opportunities, building and delivering persuasive sales presentations, and negotiating contracts.
โข Marketing and Branding: Building and promoting the agency's brand, developing marketing materials, and leveraging social media and other digital channels to reach potential clients.
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