Certificate in Ad Testing & Strategic Communication
-- ViewingNowThe Certificate in Ad Testing & Strategic Communication is a comprehensive course designed to equip learners with essential skills in ad testing and strategic communication. This program emphasizes the importance of effective communication strategies and ad testing in today's fast-paced business environment.
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โข Understanding Ad Testing
โข Importance of Ad Testing in Strategic Communication
โข Types of Ad Tests: A/B Testing, Multivariate Testing, and User Surveys
โข Ad Testing Metrics: Click-Through Rate (CTR), Conversion Rate, and Cost Per Click (CPC)
โข Designing Effective Ad Tests: Hypothesis Formulation and Sample Size Calculation
โข Ad Testing Tools and Platforms: Google Optimize, Optimizely, and SurveyMonkey
โข Analyzing Ad Test Results and Making Data-Driven Decisions
โข Ethical Considerations in Ad Testing and Communication Strategy
โข Case Studies and Real-World Ad Testing Examples
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