Certificate in Facebook Ads Retargeting & Split Testing
-- ViewingNowThe Certificate in Facebook Ads Retargeting & Split Testing is a comprehensive course designed to enhance your digital marketing skills. This program focuses on Facebook advertising, a critical aspect of many modern marketing strategies.
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โข Facebook Ads Retargeting Fundamentals: Understanding the basics of retargeting, pixel implementation, and audience creation.
โข Creating Custom Audiences: Diving deeper into creating custom audiences, including website visitors, video viewers, and engagement-based audiences.
โข Dynamic Ads and Product Catalogs: Utilizing Facebook's dynamic ads feature to promote relevant products and creating product catalogs.
โข Retargeting Strategies: Developing effective retargeting strategies based on user behavior, funnel positioning, and conversion goals.
โข Split Testing Basics: Introduction to the concept of split testing, its importance, and how to set up basic split tests.
โข Creating and Analyzing Split Tests: Hands-on experience in creating and analyzing split tests, focusing on ad creative, audience, and delivery options.
โข Optimizing Split Tests and Scaling Campaigns: Best practices in optimizing split tests, interpreting data, and scaling successful campaigns.
โข Retargeting and Split Testing Case Studies: Examining real-life examples and case studies to understand the impact and results of retargeting and split testing.
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