Certificate in Brand Management: Data & Decisions
-- ViewingNowThe Certificate in Brand Management: Data & Decisions is a comprehensive course designed to equip learners with essential skills in data-driven brand management. In today's digital age, businesses rely heavily on data to make informed decisions, and this course provides learners with the necessary tools and techniques to analyze data and apply it to brand management strategies.
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โข Brand Strategy and Positioning
โข Data Analysis for Brand Management
โข Consumer Behavior and Market Research
โข Digital Branding and Social Media Analytics
โข Brand Metrics and Performance Evaluation
โข Customer Relationship Management (CRM) and Brand Loyalty
โข Brand Equity and Financial Analysis
โข Legal and Ethical Considerations in Brand Management
โข Integrated Marketing Communications (IMC) and Brand Messaging
โข Capstone Project: Developing a Data-Driven Brand Strategy
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