Global Certificate in Education PR: Engaging with the Community
-- ViewingNowThe Global Certificate in Education PR: Engaging with the Community is a crucial course for professionals seeking to excel in education public relations. This certificate program highlights the importance of community engagement in shaping the public perception of educational institutions.
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โข Unit 1: Introduction to Education PR – Defining the field, its importance, and the role of PR in education.
โข Unit 2: Building Relationships – Cultivating positive relationships with educators, parents, and community leaders.
โข Unit 3: Community Engagement Strategies – Organizing events, workshops, and volunteer programs to engage the community.
โข Unit 4: Media Relations – Working with journalists, creating press releases, and managing press conferences.
โข Unit 5: Social Media & Digital Communications – Utilizing social media platforms, email newsletters, and websites for PR efforts.
โข Unit 6: Crisis Communication – Developing crisis communication plans and managing reputation during crises.
โข Unit 7: Measuring Success – Evaluating the effectiveness of PR campaigns and strategies.
โข Unit 8: Cultural Competence – Understanding cultural differences and adapting PR efforts to diverse communities.
โข Unit 9: Stakeholder Management – Identifying, engaging, and managing key stakeholders in education PR.
โข Unit 10: Ethics in Education PR – Navigating ethical dilemmas and maintaining integrity in PR practices.
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