Advanced Certificate Digital PR & Community Building
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โข Digital PR Strategies & Planning: This unit covers the development of comprehensive digital PR strategies, including setting goals, identifying target audiences, and selecting appropriate channels.
โข Content Creation for Digital PR: This unit focuses on creating engaging and relevant content for digital PR campaigns, with a focus on SEO and storytelling.
โข Influencer Marketing & Relationship Building: This unit explores the role of influencers in digital PR and community building, and provides strategies for building and maintaining relationships.
โข Social Media Management for PR: This unit covers the use of social media platforms for PR purposes, including content creation, community management, and analytics.
โข Media Relations in the Digital Age: This unit examines the changing landscape of media relations and provides strategies for building relationships with digital media.
โข Data Analysis & Reporting for PR: This unit focuses on measuring the success of digital PR campaigns through data analysis and reporting.
โข Digital Crisis Communications: This unit covers best practices for managing crises in the digital age, including social media monitoring and response strategies.
โข Digital Ethics & Compliance: This unit explores the ethical considerations and legal requirements of digital PR and community building.
โข Case Studies in Digital PR: This unit examines real-world examples of successful digital PR campaigns, analyzing the strategies used and the results achieved.
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