Global Certificate in Ad Sales for E-commerce Platforms
-- ViewingNowThe Global Certificate in Ad Sales for E-commerce Platforms is a comprehensive course designed to empower learners with critical skills necessary to thrive in the rapidly evolving digital advertising landscape. This course highlights the importance of ad sales in e-commerce platforms, providing in-depth knowledge of programmatic advertising, ad operations, and data analysis.
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โข E-commerce Ad Sales Fundamentals: Understanding the basics of e-commerce ad sales, including key terminology, important players, and the current state of the industry.
โข Targeting and Audience Segmentation: Identifying and reaching the right audience for e-commerce ads, including demographics, interests, and buying behavior.
โข Ad Formats and Placements: Exploring the different types of e-commerce ads and where they can be placed to maximize visibility and engagement.
โข Data Analysis and Reporting: Measuring the success of e-commerce ad campaigns using key metrics and data analysis techniques.
โข Ad Operations and Campaign Management: Managing the day-to-day operations of e-commerce ad campaigns, including setting up and optimizing ad campaigns, managing budgets, and analyzing performance.
โข Ethical Considerations in E-commerce Ad Sales: Understanding the ethical considerations surrounding e-commerce ad sales, including privacy concerns, transparency, and fraud prevention.
โข Emerging Trends in E-commerce Ad Sales: Staying up-to-date with the latest trends and developments in e-commerce ad sales, including new ad formats, platforms, and technologies.
โข Sales and Negotiation Strategies: Developing effective sales and negotiation strategies for e-commerce ad sales, including building relationships with clients, understanding their needs, and closing deals.
โข Cross-platform Advertising: Understanding how to create and manage cross-platform e-commerce ad campaigns, including coordinating messaging and creative assets across different devices and platforms.
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