Executive Development Programme in Advertising Analytics Innovation
-- ViewingNowThe Executive Development Programme in Advertising Analytics Innovation is a certificate course designed to empower professionals with the essential skills required to thrive in the rapidly evolving advertising industry. This programme emphasizes the importance of data-driven decision-making and innovative strategies in advertising, making it highly relevant and in demand in today's data-centric world.
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โข Foundations of Advertising Analytics: Understanding the basics of advertising analytics, data-driven decision making, and key metrics.
โข Data Analysis for Advertisers: Learning data exploration, cleaning, and visualization techniques to derive actionable insights.
โข Market Research Methods: Gaining expertise in quantitative and qualitative research methods to inform advertising strategy.
โข Attribution Modeling: Examining multi-touch attribution models to optimize ad spend and measure campaign effectiveness.
โข Programmatic Advertising: Delving into programmatic platforms, real-time bidding, and audience targeting.
โข AI & Machine Learning in Advertising: Exploring the role of AI and machine learning in ad personalization, automation, and prediction.
โข Advertising Analytics Innovation: Staying ahead of the curve with emerging trends, tools, and techniques in ad analytics.
โข Communication and Presentation Skills: Mastering the art of data storytelling to influence business decisions.
โข Ethics in Advertising Analytics: Navigating ethical challenges related to data privacy, transparency, and fairness.
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