Executive Development Programme in Content Strategies for ROI
-- ViewingNowThe Executive Development Programme in Content Strategies for ROI is a certificate course designed to empower professionals with the skills to create and implement effective content strategies. This program emphasizes the importance of content in driving business growth and measuring ROI, making it essential for modern marketers.
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โข Content Strategy Foundation: Understanding the basics of content strategy, its role in marketing, and how it impacts ROI.
โข Buyer Persona Development: Identifying and understanding your target audience, their needs, and pain points.
โข Content Planning and Execution: Developing a content calendar, creating a workflow, and executing content plans.
โข Search Engine Optimization (SEO): Understanding the principles of SEO, keyword research, and on-page optimization.
โข Content Performance Metrics: Tracking and measuring content performance, setting KPIs, and analyzing data for insights.
โข Content Amplification Strategies: Utilizing various channels to amplify content, including social media, email, and influencer marketing.
โข Content ROI Calculation: Understanding the financial impact of content, calculating ROI, and making data-driven decisions.
โข Content Marketing Trends: Staying up-to-date with the latest content marketing trends and incorporating them into your strategy.
โข Content Ethics and Compliance: Ensuring your content complies with legal and ethical standards, and protecting your brand reputation.
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