Executive Development Programme in Media: Brand Building
-- ViewingNowThe Executive Development Programme in Media: Brand Building certificate course is a comprehensive program designed to meet the growing industry demand for media professionals with brand-building expertise. This course emphasizes the importance of strategic branding in today's crowded media landscape, teaching learners how to create and manage effective branding campaigns that resonate with audiences and drive business results.
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Unit 1: Understanding Media Brands & Brand Building
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Unit 2: Media Landscape & Industry Trends
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Unit 3: Strategic Planning for Media Brand Development
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Unit 4: Positioning, Differentiation, & Value Proposition
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Unit 5: Integrated Media Campaigns & Multi-Channel Strategy
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Unit 6: Brand Identity, Visual Elements, & Storytelling
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Unit 7: Leveraging Data, Metrics, & Analytics in Brand Building
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Unit 8: Building Brand Partnerships & Collaborations
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Unit 9: Navigating Crisis Management, Brand Reputation, & Ethics
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Unit 10: Future of Media Brands & Innovative Brand Building Strategies
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