Professional Certificate in Medical Fundraising and Legacy Giving
-- ViewingNowThe Professional Certificate in Medical Fundraising and Legacy Giving is a comprehensive course that equips learners with the essential skills needed to excel in the healthcare development industry. This program emphasizes the importance of ethical fundraising practices, donor stewardship, and building long-lasting relationships with supporters.
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โข Medical Fundraising Fundamentals: Understanding the basics of medical fundraising, including the need for medical fundraising and the role of a medical fundraiser. โข Building a Medical Fundraising Strategy: Creating a comprehensive strategy for medical fundraising campaigns, including setting goals, identifying target audiences, and selecting communication channels. โข Identifying and Cultivating Donors: Techniques for identifying and building relationships with potential donors, including individuals, corporations, and foundations. โข Writing Effective Medical Fundraising Proposals: Best practices for crafting compelling medical fundraising proposals, including researching funding sources, creating a budget, and writing a clear and concise proposal. โข Legacy Giving: An Overview: Understanding the concept of legacy giving, including the benefits for donors and the role of a legacy giving officer. โข Identifying and Cultivating Legacy Donors: Techniques for identifying and building relationships with potential legacy donors, including prospect research and donor engagement strategies. โข Planned Giving Vehicles: An overview of the different types of planned giving vehicles, such as bequests, charitable gift annuities, and charitable remainder trusts. โข Stewardship and Recognition of Legacy Donors: Best practices for stewarding and recognizing legacy donors, including communication strategies, acknowledgement and recognition events, and donor recognition programs. โข Ethical Considerations in Medical Fundraising and Legacy Giving: Understanding the ethical considerations involved in medical fundraising and legacy giving, including donor privacy, transparency, and accountability. โข Evaluating the Success of Medical Fundraising and Legacy Giving Programs: Techniques for evaluating the success of medical fundraising and legacy giving programs, including tracking and analyzing data, setting performance metrics, and using evaluation results to improve future campaigns.
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