Executive Development Programme in Media: Reputation Management
-- ViewingNowThe Executive Development Programme in Media: Reputation Management is a certificate course designed to empower media professionals with essential skills in reputation management. In today's digital age, managing an organization's reputation is critical for business success, making this course increasingly important.
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โข Understanding Reputation Management in Media: This unit will cover the basics of reputation management, its importance in media, and how it impacts brand perception. โข Building a Positive Brand Image: This unit will focus on strategies to build a strong and positive brand image through media engagement. โข Crisis Management: This unit will teach participants how to manage media crises effectively, including developing a crisis communication plan and handling negative press. โข Social Media Reputation Management: This unit will focus on managing reputation on social media platforms, including best practices for handling customer feedback and complaints. โข Measuring Reputation: This unit will cover the various metrics used to measure reputation, including brand sentiment analysis and media monitoring. โข Media Relations: This unit will focus on building positive relationships with the media, including press releases, interviews, and events. โข Influencer Marketing: This unit will cover strategies for working with influencers to build brand reputation. โข Content Marketing: This unit will focus on using content marketing to build reputation, including blog posts, white papers, and case studies. โข SEO and Reputation Management: This unit will cover the intersection of SEO and reputation management, including strategies for improving search engine rankings and managing online reviews.
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