Executive Development Programme in Facebook Ads for Innovation
-- ViewingNowThe Executive Development Programme in Facebook Ads for Innovation is a certificate course designed to empower professionals with the skills to drive business growth through advanced Facebook advertising strategies. In an era where digital advertising dominates, this program's industry-demand is undeniable.
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โข Facebook Ads Basics: Understanding Facebook Ads Manager, Ad objectives, Ad placements, and Bid strategies.
โข Audience Targeting: Learning about Custom Audiences, Lookalike Audiences, Core Audiences, and Advanced targeting options.
โข Creative Best Practices: Designing effective ad creatives, using Facebook's Creative Hub, and following Facebook Ads design specifications.
โข Campaign Strategy: Developing a results-driven Facebook Ads strategy, setting KPIs, and measuring success.
โข Performance Optimization: Utilizing Facebook Pixel, A/B testing, and Ad Scheduling to optimize campaign performance.
โข Video Advertising: Creating and promoting video ads, using Facebook's video ad tools, and measuring video ad performance.
โข Lead Generation: Setting up and optimizing Facebook Lead Ads, integrating with CRM, and measuring lead generation success.
โข E-commerce & Retargeting: Utilizing Facebook's e-commerce features, setting up dynamic ads, and retargeting strategies.
โข Innovation & Future Trends: Exploring emerging trends in Facebook Ads, such as AR/VR ads, automation, and chatbots.
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