Professional Certificate in PR: Elevating Your Online Presence
-- ViewingNowThe Professional Certificate in PR: Elevating Your Online Presence course is a comprehensive program designed to equip learners with essential skills for career advancement in Public Relations. In today's digital age, a strong online presence is crucial for personal branding and reputation management.
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GBP £ 140
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โข Unit 1: Introduction to Online PR – Understanding the basics of PR in the digital age, the importance of online presence, and the role of PR in enhancing it.
โข Unit 2: Building an Online Brand – Developing a strong and consistent brand identity across various online platforms.
โข Unit 3: Social Media Management – Utilizing social media platforms to engage with audiences, manage reputation, and drive brand awareness.
โข Unit 4: Content Marketing Strategy – Creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience.
โข Unit 5: SEO for PR Professionals – Optimizing online content for search engines to increase visibility and reach.
โข Unit 6: Online Media Relations – Building relationships with online influencers and journalists to secure positive media coverage.
โข Unit 7: Crisis Communications in the Digital Age – Managing and mitigating negative publicity in the online space.
โข Unit 8: Measuring Online PR Success – Tracking and analyzing key performance indicators to evaluate the effectiveness of online PR efforts.
โข Unit 9: Personal Branding for PR Professionals – Enhancing your own online presence as a PR practitioner to build credibility and influence.
โข Unit 10: Future Trends in Online PR – Exploring emerging trends and technologies shaping the future of online PR.
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