Executive Development Programme in Executive Advertising Analytics
-- ViewingNowThe Executive Development Programme in Executive Advertising Analytics is a certificate course designed to empower professionals with the skills necessary to thrive in today's data-driven advertising landscape. This programme emphasizes the importance of data-driven decision-making, providing learners with the essential tools and techniques to analyze and interpret complex advertising data.
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โข Foundations of Executive Advertising Analytics: Understanding the basics of advertising analytics, data-driven decision making, and key performance indicators (KPIs) in advertising.
โข Data Collection and Management: Techniques and best practices for collecting, organizing, and managing data for executive advertising analytics.
โข Market Research and Analysis: Utilizing market research and analysis to inform advertising strategies and inform executive decision making.
โข Advertising Technology and Platforms: Overview of current advertising technology and platforms, including their capabilities and limitations in terms of data collection and analysis.
โข Advanced Analytics Techniques: Introduction to more advanced analytics techniques, such as predictive modeling, machine learning, and data visualization.
โข Performance Optimization: Strategies and tools for optimizing advertising performance, including A/B testing, multivariate testing, and attribution modeling.
โข Data Privacy and Security: Understanding and addressing data privacy and security concerns in advertising analytics.
โข Effective Communication of Analytics Insights: Techniques for effectively communicating analytics insights to non-technical stakeholders, including senior executives.
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