Executive Development Programme in PR & Community Building
-- ViewingNowThe Executive Development Programme in PR & Community Building certificate course is a comprehensive program designed to equip learners with essential skills for career advancement in public relations and community building. This course emphasizes the importance of strategic communication, crisis management, and community engagement in today's fast-paced business environment.
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โข Strategic PR Planning: Understanding the role of PR in organizational goals, conducting situational analysis, setting objectives, developing strategies, and creating a PR action plan.
โข Media Relations: Building relationships with media, crafting compelling press releases, and handling media interviews effectively.
โข Crisis Communications Management: Identifying potential crises, creating crisis communication plans, managing stakeholder expectations, and rebuilding reputation post-crisis.
โข Digital PR & Social Media Management: Leveraging digital channels for PR, social media listening, engaging online communities, and measuring digital PR performance.
โข Content Marketing for PR: Creating compelling content, aligning content with PR goals, amplifying content through various channels, and measuring content marketing success.
โข Stakeholder Engagement & Community Building: Identifying key stakeholders, developing engagement strategies, building and managing online communities, and measuring community engagement.
โข Measurement & Evaluation: Understanding PR metrics, setting up a measurement framework, using monitoring and evaluation tools, and reporting PR performance.
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