Global Certificate Next-Gen Media Planning
-- ViewingNowThe Global Certificate in Next-Gen Media Planning is a comprehensive course designed to empower learners with cutting-edge media planning skills for the digital age. This course is critical for professionals seeking to stay relevant and competitive in today's fast-paced, technology-driven media landscape.
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โข Unit 1: Introduction to Next-Gen Media Planning
โข Unit 2: Understanding the Media Landscape
โข Unit 3: Data Analysis and Insights for Media Planning
โข Unit 4: Programmatic Advertising and Real-time Bidding
โข Unit 5: Cross-Channel Media Strategy
โข Unit 6: Social Media and Influencer Marketing
โข Unit 7: Video and Connected TV Advertising
โข Unit 8: Audio and Podcast Advertising
โข Unit 9: Measurement and Attribution in Next-Gen Media Planning
โข Unit 10: Future Trends and Innovations in Media Planning
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