Certificate in Web Ad Design: Visual Storytelling
-- ViewingNowThe Certificate in Web Ad Design: Visual Storytelling is a comprehensive course that empowers learners with essential skills for career advancement in the ever-evolving digital advertising industry. This program emphasizes the importance of visual storytelling and its critical role in creating engaging and effective web advertisements.
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GBP £ 140
GBP £ 202
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Unit 1: Introduction to Web Ad Design & Visual Storytelling — Learn the fundamentals of web ad design, the role of visual storytelling, and how to create engaging narratives through online advertisements.
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Unit 2: Color Theory & Visual Hierarchy — Explore the impact of color in web ads and understand the principles of visual hierarchy to guide user attention effectively.
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Unit 3: Designing for User Experience (UX) — Discover UX best practices, optimizing ad design for maximum user engagement, and conversion.
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Unit 4: Typography in Web Ad Design — Study the art of typography and learn to choose, pair, and kern typefaces for effective web ads.
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Unit 5: Storyboarding & Sketching Techniques — Master the art of storyboarding and sketching to conceptualize, plan, and visualize web ad designs.
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Unit 6: Animation & Interactive Web Ads — Dive into animation principles and create engaging interactive web ads to enhance visual storytelling.
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Unit 7: Responsive Web Ad Design & Accessibility — Learn to design responsive web ads that cater to different devices and screen sizes, and promote accessibility for all users.
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Unit 8: Branding & Style Guides in Web Ad Design — Understand the role of branding in web ad design, and learn to create and implement style guides.
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Unit 9: Measuring Success & Optimizing Designs — Analyze key performance indicators (KPIs) to evaluate the success of web ads, and learn to optimize designs based on data-driven insights.
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Unit 10: Trends & Best Practices in Web Ad Design — Stay updated with the latest trends and best practices in web ad design, and adapt your skills to create innovative and competitive advertisements.
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