Global Certificate in UX Measurement for Building World-Class Products
-- ViewingNowThe Global Certificate in UX Measurement for Building World-Class Products is a comprehensive course designed to equip learners with the essential skills to measure user experience (UX) and optimize product development. This certification emphasizes the importance of UX measurement in today's digital landscape and addresses the growing industry demand for professionals who can effectively evaluate and enhance product usability.
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โข Introduction to UX Measurement: Defining UX measurement, its importance, and the role of data in UX design. Understanding metrics, KPIs, and heuristics.
โข User Research Methods: Quantitative and qualitative research, surveys, interviews, usability testing, and analytics tools.
โข Collecting and Analyzing UX Data: Data-driven UX design, statistical analysis, and interpreting research findings.
โข Usability Metrics: Task success rate, time to complete tasks, error rate, and user satisfaction.
โข User Experience KPIs: Net Promoter Score (NPS), System Usability Scale (SUS), and User Experience Questionnaire (UEQ).
โข Visualizing and Communicating UX Data: Data visualization, storytelling, and presenting UX findings to stakeholders.
โข Implementing Continuous UX Measurement: Creating a UX measurement plan, setting up A/B testing, and iterating on UX designs.
โข Ethics in UX Measurement: User privacy, informed consent, and avoiding bias in UX research.
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