Executive Development Programme in Strategic Advertising Sales
-- ViewingNowThe Executive Development Programme in Strategic Advertising Sales is a certificate course designed to empower professionals with the skills necessary to excel in advertising sales. In an era where businesses increasingly rely on advertising to reach their target audience, this course is more relevant than ever.
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โข Strategic Advertising Sales Foundation: Understanding the advertising sales landscape, the role of strategic planning, and the key principles of effective selling.
โข Market Research and Analysis: Identifying target audiences, analyzing market trends, and utilizing data-driven insights to inform sales strategies.
โข Client Relationship Management: Building long-term partnerships, managing expectations, and delivering exceptional customer service.
โข Creative Sales Proposals: Developing compelling sales narratives, incorporating cross-platform advertising solutions, and effectively presenting proposals to clients.
โข Digital Advertising Sales: Navigating the digital landscape, understanding programmatic advertising, and leveraging social media and mobile platforms.
โข Negotiation and Closing Techniques: Utilizing persuasive negotiation strategies, overcoming objections, and closing deals to maximize revenue.
โข Performance Metrics and Analytics: Tracking key performance indicators, interpreting data, and optimizing sales strategies for continuous improvement.
โข Ethical Sales Practices: Adhering to industry standards, fostering a culture of integrity, and maintaining a strong moral compass in all business dealings.
โข Sales Leadership and Team Management: Inspiring and leading sales teams, setting goals, and ensuring alignment with organizational objectives.
โข Innovation in Advertising Sales: Exploring emerging trends, adopting new technologies, and driving innovation to stay ahead of the competition.
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