Executive Development Programme in YouTube Channel Marketing Strategies
-- ViewingNowThe Executive Development Programme in YouTube Channel Marketing Strategies certificate course is a comprehensive training program designed to meet the growing industry demand for experts in YouTube channel marketing. This course emphasizes the importance of YouTube as a powerful marketing tool, providing learners with essential skills to create, optimize, and manage successful YouTube channels.
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โข YouTube Channel Setup and Optimization: Creating and configuring a YouTube channel for business, optimizing channel branding and layout, understanding YouTube SEO basics.
โข Content Strategy for YouTube: Identifying target audience, creating content pillars, developing a content calendar, repurposing content for YouTube.
โข Video Production for YouTube: Planning, scripting, filming, and editing videos, using equipment and software, applying basic video editing techniques.
โข YouTube Analytics and Metrics: Understanding and interpreting YouTube analytics, measuring performance, setting and tracking KPIs.
โข Engagement and Community Building: Encouraging viewer engagement, responding to comments, creating a community around the brand, managing negative feedback.
โข Promotion and Distribution Strategies: Promoting videos on other social media platforms, collaborating with other YouTubers, using paid advertising options.
โข Monetization Options on YouTube: Exploring monetization options, understanding the YouTube Partner Program, using merchandise shelf and Super Chat.
โข Compliance and Copyright Issues: Understanding YouTube's community guidelines, dealing with copyright issues, ensuring compliance with brand policies.
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