Certificate in UX Metrics & Measurement for User Engagement
-- ViewingNowThe Certificate in UX Metrics & Measurement for User Engagement is a crucial course for professionals seeking to measure and optimize user engagement. This program highlights the importance of data-driven UX design, teaching learners to identify, analyze, and leverage key metrics for improved user experience.
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โข Introduction to UX Metrics: Understanding the basics of UX metrics, their importance, and how they can be used to measure user engagement.
โข Key UX Metrics: Exploring essential UX metrics such as task success rate, error rate, time to complete a task, and user satisfaction.
โข Measuring User Engagement: Defining user engagement and learning how to measure it through UX metrics.
โข Collecting and Analyzing UX Data: Techniques and tools for collecting and analyzing UX data, including quantitative and qualitative methods.
โข Usability Testing: Understanding the role of usability testing in measuring user engagement and how to conduct effective usability tests.
โข Setting UX Goals and KPIs: Learning how to set UX goals and key performance indicators (KPIs) to measure the success of UX initiatives.
โข UX Metrics for Mobile Apps: Understanding the unique considerations for measuring user engagement on mobile apps and the relevant UX metrics.
โข Communicating UX Metrics to Stakeholders: Techniques for effectively communicating UX metrics to stakeholders, including how to present data and insights in a clear and actionable way.
โข Continuous Improvement of UX Metrics: Strategies for using UX metrics to continuously improve user engagement and the overall user experience.
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