Global Certificate in Performance Marketing & Ad Campaigns
-- ViewingNowThe Global Certificate in Performance Marketing & Ad Campaigns is a comprehensive course designed to empower learners with the essential skills needed to thrive in today's digital marketing landscape. This course focuses on performance marketing, a data-driven approach to online marketing that helps businesses optimize their ad campaigns and maximize their return on investment.
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โข Unit 1: Introduction to Performance Marketing & Ad Campaigns
โข Unit 2: Understanding Key Performance Indicators (KPIs)
โข Unit 3: Platforms for Performance Marketing: Paid Search, Social Media, & Display
โข Unit 4: Audience Targeting & Segmentation Strategies
โข Unit 5: Crafting Compelling Ad Creative & Copy
โข Unit 6: Campaign Setup, Tracking, & Optimization
โข Unit 7: Data Analysis & Reporting for Performance Marketing
โข Unit 8: Advanced Techniques: Remarketing, Dynamic Ads, & Automation
โข Unit 9: Legal & Ethical Considerations in Performance Marketing
โข Unit 10: Case Studies & Real-world Performance Marketing Scenarios
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