Masterclass Certificate in Performance Marketing: Impactful Strategies
-- ViewingNowThe Masterclass Certificate in Performance Marketing: Impactful Strategies is a comprehensive course designed to equip learners with essential skills for career advancement in the rapidly evolving field of performance marketing. This course emphasizes the importance of data-driven strategies, attribution modeling, and cross-channel campaign optimization, making it highly relevant in today's digital-first landscape.
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โข Unit 1: Introduction to Performance Marketing
โข Unit 2: Understanding Key Performance Indicators (KPIs)
โข Unit 3: Setting Up and Optimizing Ad Campaigns
โข Unit 4: Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
โข Unit 5: Social Media Marketing and Influencer Campaigns
โข Unit 6: Email Marketing and Automation Strategies
โข Unit 7: Mobile Marketing and App Optimization
โข Unit 8: Data Analysis and Metrics for Continuous Improvement
โข Unit 9: Legal and Ethical Considerations in Performance Marketing
โข Unit 10: Advanced Performance Marketing Strategies and Trends
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