Global Certificate in Connected Advertising Analytics Systems
-- ViewingNowThe Global Certificate in Connected Advertising Analytics Systems is a comprehensive course designed to meet the growing industry demand for experts in advertising analytics. This certificate program emphasizes the importance of data-driven decision making in advertising, providing learners with essential skills in data analysis, marketing technology, and campaign management.
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โข Foundations of Connected Advertising Analytics: Understanding the basics of connected advertising analytics systems, including data collection, management, and analysis.
โข Data Visualization: Learning to present data in a clear and visually appealing manner to facilitate decision-making and communication of results.
โข Marketing Mix Modeling: Examining the impact of various marketing tactics on sales and revenue, and optimizing marketing spend.
โข Multi-Touch Attribution: Assigning credit to various touchpoints in the customer journey, and understanding the role of each in driving conversions.
โข Predictive Analytics: Using historical data to make informed predictions about future trends and customer behavior.
โข Real-Time Bidding and Programmatic Advertising: Understanding the technology and strategies behind automated ad buying and optimization.
โข Cross-Device Tracking: Learning to track and analyze customer behavior across multiple devices and platforms.
โข Data Privacy and Security: Ensuring the protection of customer data and adhering to relevant regulations and best practices.
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