Executive Development Programme in AdTech and Retail
-- ViewingNowThe Executive Development Programme in AdTech and Retail is a certificate course designed to empower professionals with the latest trends and technologies in advertising and retail. This program emphasizes the importance of AdTech, data-driven decision making, and personalization in today's fast-paced digital economy.
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โข AdTech Fundamentals
โข Retail Landscape and Trends
โข Data-Driven Marketing in AdTech and Retail
โข Programmatic Advertising and Real-Time Bidding
โข Cross-Channel Attribution and Analytics
โข Digital Transformation in Retail
โข Personalization and Customer Experience
โข AdTech and Retail Partnerships and Alliances
โข Legal, Ethical, and Privacy Considerations in AdTech
โข Capstone Project: AdTech and Retail Strategy Development
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